SOMUCHPOKER

Lex Veldhuis Joins GGPoker as a New Poker Ambassador

Gyöngyi P. Tóth
Gyöngyi P. TóthContent Writer & Poker Stories Specialist
Reviewed by Beus Zsoldos
Lex Veldhuis Joins GGPoker as a New Poker Ambassador
Lex Veldhuis Joins GGPoker as a New Poker Ambassador

Lex Veldhuis has officially found a new home in online poker. After spending 15 years with PokerStars, the Dutch professional has joined GGPoker as its newest poker ambassador. The move marks a new chapter in his career and brings one of online poker's most recognizable faces to the GGTeam roster.

GGPoker announced the move in a press release on November 3, 2026. Veldhuis will serve as Global Streaming Ambassador, joining a team that includes several major poker names and is led by Daniel Negreanu.

With his extensive online poker experience, successful streaming career, and established fan base, Veldhuis brings significant recognition to his new team.

Lex Veldhuis Becomes a GGPoker Ambassador After 15 Years at PokerStars

Veldhuis's move to GGPoker follows his surprising departure from PokerStars in January 2026. After 15 years with the platform, his decision to leave ended one of the longest-running relationships between a professional poker player and an online poker brand.

For many fans, the announcement came as a shock. Veldhuis had been closely associated with PokerStars for years and became one of the platform's most familiar faces.

His new destination also has a familiar connection to his former team. Daniel Negreanu, one of GGPoker's leading representatives, was also a longtime PokerStars Team Pro before joining the competing platform.

Player

PokerStars connection

GGPoker role

Lex Veldhuis

15 years with PokerStars

Global Streaming Ambassador

Daniel Negreanu

Former longtime Team Pro

Leading GGPoker ambassador

Negreanu has been the face of GGPoker for the past seven years, joining the platform as a free agent in 2019. He welcomed Veldhuis and explained why he considers him a good fit for the team:

"His passion for the game, his unmatched work ethic, and his ability to connect with fans are exactly what we look for in a GGTeam ambassador."

The two players now share a connection through their previous PokerStars careers and their new roles at GGPoker.

Lex Veldhuis Becomes a GGPoker Ambassador After PokerStars
Lex Veldhuis Becomes a GGPoker Ambassador After PokerStars

Veldhuis is one of the world's most recognizable poker streamers. He built a large audience on Twitch over the years, where his online poker sessions attracted viewers from across the poker community.

  • Long streaming history: Veldhuis has spent years creating poker content and sharing his online sessions with viewers.

  • Large Twitch following: His 330,000 subscribers make him one of the most established personalities in poker streaming.

  • Tournament content: His broadcasts often feature multi-table tournaments (MTTs), allowing fans to follow his decisions and progress through online events.

  • Connection with the community: His ability to engage with viewers was one of the qualities highlighted by Negreanu.

Veldhuis was largely inactive in streaming for most of 2025. However, he has since returned to broadcasting and is once again grinding multi-table tournaments on GGPoker.

His new ambassador position builds on this activity, making streaming a central part of his official role with the platform.

A Popular Poker Streamer with 330,000 Twitch Subscribers
A Popular Poker Streamer with 330,000 Twitch Subscribers

Why Lex Veldhuis Chose GGPoker

In his announcement, Veldhuis explained that his relationship with GGPoker had already developed over the previous year. He played exclusively on the platform during that time and was impressed by both its software and the size of its tournaments.

He also highlighted conversations with the GGPoker team, particularly their plans for the platform and their interest in innovation.

In his own words:

"I'm really excited to officially join GGTeam as Global Streaming Ambassador and begin this new chapter. GGPoker is the biggest poker site in the world, and it really feels like the natural fit for me and my community."

He added that his experience playing on the site had renewed his enjoyment of poker and motivated him to return to grinding.

His decision was therefore connected not only to the opportunity to represent a new brand but also to his positive experience as a player.

The main reasons he highlighted included:

  • Software: He was impressed by GGPoker's platform.

  • Tournament size: The large tournaments were another positive part of his experience.

  • Innovation: Conversations with the GGPoker team made him interested in becoming part of its future plans.

  • Community: He sees the platform as a natural fit for himself and his audience.

A new chapter at GGPoker as Global Streaming Ambassador
A new chapter at GGPoker as Global Streaming Ambassador

Lex Veldhuis's Poker Career Goes Beyond Streaming

Although many fans know Veldhuis primarily through Twitch, his poker career extends well beyond online content.

The Dutch professional has also competed in live tournaments and appeared in televised, high-stakes cash-game productions.

His television appearances include:

  • PokerStars Big Game: A televised poker production in which viewers could follow him playing against other well-known poker personalities.

  • High Stakes Poker: Another prominent television show featuring high-stakes cash game action.

Veldhuis has mainly focused on online multi-table tournaments and live cash games. His live tournament earnings have surpassed $700,000.

This combination of online tournament experience, live poker appearances, and streaming success has helped him build a profile that reaches different parts of the poker community.

His new GGPoker position brings these different aspects of his career together under one brand.

What Lex Veldhuis Brings to the GGTeam

Veldhuis joins an already recognizable group of poker personalities. With Daniel Negreanu among its leading representatives, GGPoker has several established players representing the platform.

However, Veldhuis brings a particularly strong streaming background.

His Twitch audience has followed his poker journey for years, and his return to regular broadcasts gives fans another reason to watch his online sessions.

His Global Streaming Ambassador position also reflects the importance of content creation in his career. He is not simply joining the team as a professional player but as someone who has built a large community around online poker.

About the Editor

Gyöngyi P. Tóth

Gyöngyi P. Tóth is Somuchpoker's Content Writer and Poker Stories Specialist, writing Side Pot features, WSOP storylines, and the site's Poker in Pop Culture and Legends of Poker series. She was introduced to poker 20 years ago through live tournament play, and what has kept her interest since is the psychology and human behavior behind the game as much as the cards themselves.