Online Poker Economy: Why Fish Rule the Tables in 2026

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Beus Zsoldos
My journey in the world of poker (and later online gambling) started more than 20 years ago, when I first attended a low-stakes live tournament. I’ve never looked back since, and have been active in several fields, including being a poker player, a live tournament director, writing online and offline articles about poker, and managing the localization of one of the world's largest online poker rooms. Poker is my home ground, I could never imagine doing a job that is not a part of it. I hope someday I’ll have more time to play live; that's something I've missed in the past few years. A game where luck meets skill - what would be more interesting?
This is why fish are the real VIPs in the online poker economy system
This is why fish are the real VIPs in the online poker economy system

If you spend enough time around online poker tables, you’ll hear a lot of talk about strategy, solvers, and “GTO” (Game Theory Optimal) play. But there is a silent truth that most winning players know but rarely whisper out loud. The entire online poker economy isn’t built on the backs of the geniuses; it is built on the players who click “deposit” after a long day at work, hoping to get lucky.

Let’s be honest for a second. Every graph showing a pro’s winnings, every flashy coaching site, and every high-stakes regular is essentially subsidized by recreational players. In the poker world, we often call them “fish.” And while that might sound a bit mean, these players are actually the most important people in the room.

The Truth About Poker Profits

We like to pretend that poker is a noble battle of warrior against warrior. We imagine it’s all skill versus skill . But the reality? It’s an ecosystem. In this ecosystem, the online poker economy relies heavily on “losing” players.

Why? Because making money in poker is often less about outsmarting the best player at the table and more about finding the player who is just there to have fun.

  • Time is Money: If you are playing against a tough opponent, it might take hours to win a small amount.
  • Rake is Real: The longer you battle a good player, the more “rake” (fees) you pay to the poker site.
  • The “Fish” Factor: A recreational player lets you win more money in less time.

When a casual player sits down, the whole vibe changes. Even the tightest, most boring players (we call them “nits”) suddenly wake up. They start playing more hands because they know there is value to be had. A table full of pros is a cold war; add one fun player, and suddenly the chips start flying.

Why Sharks Pretend They Don’t Hunt

You will often hear pros talk about their “love for the game” and how they will play anyone, anywhere. It sounds great for a sponsorship interview, but it’s mostly PR fluff.

Deep down, every pro knows that poker table selection is where the real money is made. It feels a bit predatory to admit it, so most people don’t. Admitting you need weaker players to win feels like admitting you aren’t the poker god you claim to be. But if you surround yourself with killers, you will likely just break even. If you find a table with a few wild players, you print money.

How Sites Keep the Fun Alive

Poker sites aren’t silly. They know exactly how this works. If the “fish” lose their money too fast, they quit. And if they quit, the games dry up. So, online poker sites have designed a brilliant system to keep recreational players happy, hopeful, and playing longer.

Here is how they do it:

  1. Gamified Rewards: Instead of simple cash back, you get treasure chests, spin-wheels, and mystery prizes. It feels like a casino game, which is fun!
  2. Anonymous Tables: Some sites hide player names so the “sharks” can’t use software to track down the weaker players.
  3. Mystery Bounties: In tournaments, these prizes give anyone a chance to win huge money, even if they aren’t the best player.
  4. Smart Seating: Algorithms often randomize seating to prevent pros from hunting specific players.
  5. “Pain Reducers”: Features like insurance or running it twice help soften the blow of a bad beat.

The Circle of Life in the Online Poker Economy

This system might annoy serious grinders who just want to win fast, but it is necessary. The online poker economy needs balance. We need casual players to enjoy the game, hit a few lucky rivers, and feel the rush of a win. Without them, liquidity dries up, and the pros are left just passing the same money back and forth while the rake eats it all.

So, the next time you see a “bad” player at the table, don’t get mad at their wild play. Smile. They are the engine that keeps this whole beautiful game running.

via poker.org