With live poker thriving in Korea, organizers have been seeking out players to best represent their brand. Late last year, high profile Korean pros Yohwan Lim – more famously known as BoxeR – and Sung Joo Hyun both signed with Winjoy Poker League then several days ago Steve Yea and Seungmook Jung both signed a one year sponsorship agreement with Korea poker media outlet Bluff & Catch. Jung shared,
“It is an honor to be appointed as ambassador for a media that presents a new paradigm. I will take the lead in developing poker into a culture in Korea.”
During the signing in Seongsu-dong, Seoul, Jun Young Park, CEO of Blankhill Entertainment Co. Ltd, the company that runs Bluff & Catch said,
“It is an honor to be with two players in Korea who are recognized by others… We had these guys in mind as the best players to represent our brand. With the domestic live poker market growing rapidly each year, we have a responsibility as the only poker media in Korea, and we will work to establish a healthy position in the mind sports field with the ambassadors.”
About the Ambassadors
Steve Yea is one of the most decorated players from Korea with impressive scores dating as far back as 2007. He is ranked 5th in the Hendon Mob Korea All Time Money List with over $1.7 Million in winnings. In 2021, he came close to a WSOP bracelet, taking 5th at the $10K 6-Handed Championship. His biggest score to-date was for $250,000 at the $5,300 APT 2008 Macau NLH event. Yea is mostly seen at live events in Korea and in the USA.
Seungmook Jung nicknamed “7high” online, is one Korea’s hard-hitting young guns. He came out firing in 2019, reaching multiple final tables in big buy in tournaments and heavy fields. In 2020, he won a WSOP Online circuit ring for his victory at the $600 Marathon NLH. Last year, he picked up two six-figure payouts with the largest amounting to $145,800 for placing 61st at the WSOP Main Event. He is currently ranked 14th in the Hendon Mob Korea All Time Money List.
For one year, Yea and Jung will be funded by Bluff & Catch for large scale live tournaments held both domestically and abroad. This includes the World Series of Poker and World Poker Tour events. The sponsorship kicks in this January at a local event.
*Information provided by Bluff & Catch.